Google Business Profile Audit
A full health check of any Google Business Profile
Scores a Google Business Profile across categories, completeness, photos, posts, reviews and more, then lists exactly what to fix to rank higher on Google Maps and Search.
This is the real, working tool — running live on ZoomLocal.
Why it matters
Scores a Google Business Profile across categories, completeness, photos, posts, reviews and more, then lists exactly what to fix to rank higher on Google Maps and Search. For agencies, it doubles as a lead magnet: run it on a prospect, send them a branded report, and start the conversation already knowing what to fix.
- Free to run, results in seconds
- A clear, shareable report you can act on
- White-label for agencies under their own brand
Frequently asked questions
What does a Google Business Profile audit check?
It checks everything Google uses to rank a business locally: primary and secondary categories, profile completeness, business description, photos, Google posts activity, review count, rating and response rate, attributes, and NAP consistency. You get a score plus a prioritised list of exactly what to fix to rank higher on Google Maps and Google Search.
Is this GBP audit tool really free?
Yes. The audit is completely free, requires no signup and no credit card, and the full report is generated in under a minute. Agencies can also white-label the same tool on their own website.
Why is my business not showing up on Google Maps?
The most common reasons are an incomplete or unverified Google Business Profile, wrong or missing categories, too few reviews, inactive posting, and inconsistent name/address/phone data across the web. Running this free audit shows you which of these is holding your profile back.
How often should I audit my Google Business Profile?
Monthly is a good rhythm. Google changes local ranking factors regularly, competitors keep optimizing, and profiles can be edited by Google or the public without you noticing. A monthly audit catches issues before they cost you rankings and calls.